I started out selling Kale Krisps from a five-foot table at the Seaport Market on Saturdays with my husband, Seth. On our very first day in 2011, it became clear that what we thought would be a hobby could become much more—we sold out after only three hours!
When winter came and local kale was no longer available, we contemplated the idea of using imported kale in our product. Personally and professionally we do our best to promote eating local food, so we were faced with a dilemma: no kale, no product. That’s when we started expanding our product line. We decided to stick with raw food, as it is the most nutritious and (at the time) hard to find in Halifax. We started making crackers, bars, and dips. Once again the reception from customers was exceptional. We knew we were on the right track.
In October of 2012 we expanded to a small on-site kitchen at the Seaport Farmers’ Market where we were able to streamline production and grow our product line to over 20 different items. However, we quickly grew out of that space and plans for expansion started in the summer of 2013.
By January 4th, 2014 we opened a brand new storefront space on the main level of the Seaport Market with twice the square footage, our own entrance and an even larger product selection including fresh juice, smoothies and a salad bar. We also began offering our cleanse programs and Jessie started doing nutrition consulting and community workshops. We were finally able to hire a wonderful staff team and switch our focus to growing and improving the business itself. Then almost two years later an exciting opportunity came along...
On October 15th, 2015 we launched our newest project, with the opening of Fruition Café, a temporary location at 6389 Coburg Road set to close on March 31st, 2017. This café maintains a selection of our raw products but also gives us the chance to offer some different products; like coffee and tea, baked goods and light meals.
As things here at Fruition become established and a clear foundation built, Seth has decided to pursue a new adventure. I will happily be stepping up and leading the company as of 2017. I've got lots of fun and exciting ideas, and I can't wait to build on what we have created together.
A lot has changed since we started this adventure in 2011, but my passion for truly nourishing food will always remain.