We use local and organic ingredients to create foods that satisfy your taste buds and nourish your body. You deserve to enjoy what you eat and to feel good about your choices. Let us make that easy for you.

About us

Jessie Doyle

Jessie, co-owner of Fruition Natural Foods, standing in kitchen, arms crossed, smiling while facing the camera.

Jessie is a Registered Holisitic Nutritional Consultant and Co-founder and Executive Chef of Fruition where she manages recipe development to ensure optimum nutritional value, runs juice and raw food cleanses, and hosts workshops and classes on healthy eating. Her interest in nutrition stems from personal experience and observation of the effect that our diet has on our bodies, as well as environmental and animal rights issues. Jessie’s creativity in the kitchen and passion for raw food (i.e., obsession with kale chips!) sparked the humble beginnings of Fruition.

Jessie is a graduate of the Canadian School of Natural Nutrition, where she is now an instructor.

Seth Graham

Seth, co-owner of Fruition Natural Foods, standing in kitchen, arms crossed, smiling while facing the camera.

Co-founder Seth Graham spearheads company development and branding. His determination and decision-making propelled Fruition from a small one day a week vendor at a farmers' market to a successful company with multiple locations. Seth also created the logo, signage, labels and graphics and determines how products will be merchandised. Furthermore, he manages all social media accounts and designs new and exciting marketing strategies.

How we started

We started out selling our Kale Krisps from a five-foot table at the Seaport Market on Saturdays. On our very first day in 2011, it became clear that what we thought would be a hobby could become much more—we sold out after only three hours!

When winter came and local kale was no longer available, we contemplated the idea of using imported kale in our product. Personally and professionally we do our best to promote eating local food, so we were faced with a dilemma: no kale, no product. That’s when we started expanding our product line. We decided to stick with raw food, as it is the most nutritious and (at the time) hard to find in Halifax. We started making crackers, bars, and dips. Once again the reception from customers was exceptional. We knew we were on the right track.

In October of 2012 we expanded to a small on-site kitchen at the Seaport Farmers’ Market where we were able to streamline production and grow our product line to over 20 different items. However, we quickly grew out of that space and plans for expansion started in the summer of 2013.

By January 4th, 2014 we opened a brand new storefront space on the main level of the Seaport Market with twice the square footage, our own entrance and an even larger product selection including fresh juice, smoothies and a salad bar. We also began offering our cleanse programs and Jessie started doing nutrition consulting and community workshops. We were finally able to hire a wonderful staff team and in time switch our focus to growing and improving the business itself. Then almost two years later an exciting opportunity came along...

On October 15th, 2015 we launched our newest project, with the opening of Fruition Café at 6389 Coburg Road. This café maintains a selection of our raw products but also gives us the chance to offer some different products; like coffee and tea, baked goods and light meals.

A lot has changed since we started this adventure in 2011, but our passion for truly nourishing food will always remain.