We use local and organic ingredients to create foods that satisfy your taste buds and nourish your body. You deserve to enjoy what you eat and to feel good about your choices. Let us make that easy for you.

About us

Jessie Doyle

Jessie, co-owner of Fruition Natural Foods, standing in kitchen, arms crossed, smiling while facing the camera.

Jessie is a Registered Holistic Nutritional Consultant. As co-founder and executive chef, she manages recipe development and ensures optimal nutrition in our products. Her interest in food stems from in-depth knowledge of the effects that food has on our bodies, as well as environmental and animal rights issues.

Seth Graham

Seth, co-owner of Fruition Natural Foods, standing in kitchen, arms crossed, smiling while facing the camera.

Co-founder Seth Graham spearheads company development and branding. His determination and decision-making propelled Fruition from a small one day a week vendor to a successful company with long-term value. Seth also created the logo, signage, labels and graphics and determines how products will be packaged and displayed. Furthermore, he manages all social media accounts and designs new and exciting marketing strategies.

How we started

We started out selling our Kale Krisps from a five-foot table at the Seaport Market on Saturdays. On our very first day in 2011, it became clear that what we thought would be a hobby could become much more—we sold out after only three hours!

When winter came and local kale was no longer available, we contemplated the idea of using imported kale in our product. Personally and professionally we do our best to promote eating local food, so we were faced with a dilemma: no kale, no product. That’s when we started expanding our product line. We decided to stick with raw food, as it is the most nutritious and (at the time) hard to find in Halifax. We started making crackers, bars, and dips. Once again the reception from customers was exceptional. We knew we were on the right track.

In October of 2012 we expanded to a small on-site kitchen at the Seaport Farmers’ Market where we were able to streamline production and grow our product line to over 20 different items. However, we quickly grew out of that space and plans for expansion started in the summer of 2013.

On January 4th, 2014 we opened our brand new storefront space on the main level of the Seaport Market with twice the square footage, our own entrance and an even larger product selection including fresh juice, smoothies and a salad bar. A lot has changed since we started this adventure in 2011, but our passion for truly nourishing food will always remain.